Graphic design studio by Yurko Gutsulyak

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Product Design

Year of creation:

Art director:
Yurko Gutsulyak

Graphic design studio by Yurko Gutsulyak has long experience in corporate design and creates unique authorship products for Ukrainian and foreign companies. But people often ask us whether we are going to make things for private connoisseurs of design highlights, for home use, something that you could get for yourself or as a gift, in a word, for people. That’s why we launched We aimed at distancing ourselves from the industry of so-called mass “design” development and focusing on the qualitative ideas of Ukrainian origin.

Naming and Logo
It was essential to create a graphically simple name that is easy to read (first of all, visually) and quick to remember. It is all about the way a certain name looks, not the way it sounds. The name itself defines the project’s Internet address which should be conveyed to the target audience as simply as possible. It should be also equally perceived in Roman and Cyrillic fonts as well as graphic language.
So,we came up with name, where “O” is an object, a fascination and a display of emotion, and finally it’s a round or a circle which is one of the simplest basic figures. It is a constant basis for an infinite number of developments in absolutely all spheres of design.


One of the main components of the identification appears to be an original decorative font designed specifically for this project. We called it Gerdan as each letter looks like small beads that decorate, and even emphasize a connection between contemporary design and traditional Ukrainian arts and crafts.

Gerdan is a beaded necklace in a form of a narrow strip made of colored beads that are strung on a beading thread or hair base. They create colorful geometrical and sometimes floral ornaments.

SILVER - ADC*UA Awards  (Ukraine), 2011, the “Design” Category
THE BEST OF - Ukrainian Design: The Very Best Of (Ukraine), 2012, the “Graphic design” Category (Corporate identity)
THE BEST OF - Ukrainian Design: The Very Best Of (Ukraine), 2012, the “Graphic design” Category (Type)

See next work:
Logo, Identity / GOUACHE

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Graphic design studio by Yurko Gutsulyak You can call us

Viber +38 050 578 06 45