Graphic design studio by Yurko Gutsulyak

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Organic cosmetic

Year of creation:

Art director:
Yurko Gutsulyak

Brun’ka is the first Ukrainian brand that offers certified organic cosmetics based on herbs that are common in Ukraine and were traditionally used in ancient beauty recipes. The brand name Brun’ka means “a bud” and along with the motto Life Inside it reveals the main idea of cosmetics line – to celebrate the energy of nature.

While working on this project, we aimed to combine contemporary design esthetics with original Ukrainian spirit. Rushnyk ornaments traditional for central Ukraine inspired the visual brand language. Rushnyk (the very first mention belongs to early 17th century) is an embroidered towel that has ritual and decorative purpose. The main motif of these embroidered masterpieces is the tree of life, a sacred Slavic symbol which stands for the Universe and harmony. Red floral ornaments symbolize health and beauty.

The brand logo is a perfect balance of geometric rhymes. It looks solid, clean and pretentious at the same time. Each letter has its unique individuality, its own story. Altogether they represent live nature and harmony of diversity.  

Each ornament on the package shows the herbal composition of a specific product. Related products (like shampoo and balm) with similar compositions have different ornaments, however, the style and basic graphic elements remain the same. That is how the general product line is divided into sublines.  

The brand embraces both magnificence and simplicity, represented in strictly symmetrical graphic bouquets. Actually, all ornaments have lovely “mistakes” as they were taken right from authentic handcrafted rushnyks or created by nature out of real herbs. It is a way to tell about the natural origin of cosmetics and support the brand motto Life Inside.

BRONZE - European Design Awards (Portugal), 2017, the “Packaging Health & Beauty” Category
BEST OF - Ukrainian Design: The Very Best Of (Ukraine), 2017, the “Packaging design” Category
BEST OF - Ukrainian Design: The Very Best Of (Ukraine), 2017, the “Logo design” Category
MERIT WINNER - HOW International Design Annual (USA), 2018, the “Packaging” Category

See next work:
Packaging / Zemlya

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