Graphic design studio by Yurko Gutsulyak

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Dandelion Bag

Huggies (Kimberly-Clark Ukraine)

Personal care products

Year of creation:

Art director:
Yurko Gutsulyak

The client is “Huggies” TM (diapers and health and personal care products). The target audience of the company is women having babies. The prevailing positive characteristics of the products are softness, lightness, dryness, freshness and naturalness. As the best emotional embodiment of these positive characteristics we selected a dandelion. The heads of the dandelions that are ready to fly from the slightest whiff during the bloom were used as the basis for the ornamental pattern of the Huggies carrier bag. The inside green colouring of the carrier bag inspires some kind of a festive and significant mood. Besides all this, the form of the bag is quite stylish and womanly.

See next work:
Miscellaneous / Huggies Gift Set

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